OMA Q3 Creative Collection Wins for JCDecaux

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working as a team The Outdoor Media Association’s Q3 2014 Creative Collection competition has seen JCDecaux take out both the Best Traditional Use of the OOH Medium and Best Use of Technology/Innovation categories. 

mens elastic waist jeans The Pigeon Project, a campaign developed by JCDecaux as a recruitment drive for a new research panel, took out the Best Traditional Use of the OOH Medium with its unique creative developed by Alphabet Studio. The intriguing and highly effective campaign was featured on the Citylights network in Sydney, Melbourne and Brisbane.

the full moon Roadshow Films’s augmented reality Innovate campaign, launched to promote the release of Into the Storm in Australia, gained the title Best Use of Technology/innovation. The campaign creative, delivered by Grand Visual, featured an intense apocalyptic scene of a huge storm coming towards passers-by, with lightning, tornadoes and cars spinning out of control into the screen. 

you can call me al Thank you to the OMA and congratulations on the other Q3 winners of the Creative Collection. 

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