JCDecaux wins Yarra Trams landmark outdoor advertising contract in Melbourne

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yarra tram wrap

the good morrow Paris, 22 November 2017 – JCDecaux S.A. (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that its Australian company, JCDecaux Australia, has won, following a competitive tender, the 7 year exclusive contract for the entire portfolio of outdoor advertising assets (tram-shelters, Trams and billboards) operated by Yarra Trams in Melbourne, representing one of the largest outdoor advertising concessions in Australia.

bieu dien bong da This contract, which was previously operated by HT&E (formerly APN News & Media) for the tram-shelters and APN Outdoor for the Trams, includes 1,400 advertising panels on tram-shelters and 450 Trams (10% of which can be fully wrapped) as well as 6 light rail billboards. The contract will commence on 30th November 2017.

msn hotmail gratis Yarra Trams is proud to operate the world’s largest tram network and to deliver a worldclass service on more than 200 million passenger trips a year. Trams have been a part of Melbourne’s history for more than 100 years and operate across an impressive 250km of double track.

dunn loring va Yarra Trams keeps Melbourne moving with a fleet of more than 450 trams operating across 25 routes and serving more than 1,700 stops.

rare baby names Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said today in Melbourne:

turkeys for sale “Winning this landmark outdoor advertising contract in Melbourne which is Australia's fastest growing city with more than 4.5 million residents and the largest tram network in the world is a game changer for our Australian company. The newlycombined tram shelters and tram body advertising contract provides both the most visible types of outdoor advertising in Melbourne as well as a single point of access for street furniture advertising in Sydney and Melbourne. These cities capture nearly 70% of OOH revenues in Australia. Melbourne is now set to become the 3rd largest digital street furniture advertising network in the world after London and New-York with the initial installation phase of more than 300 digital screens in existing tram-shelters in 2018.”