JCDecaux and Roadshow Films Take Sydney by Storm

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online baseball games Roadshow Films have teamed up with JCDecaux Innovate to send Australia into a whirl with a campaign promoting their new release ‘Into the Storm’. Having previously completed a stunt in the outback with a halo ce cheats’, which went viral online, it was time to bring the tornado to the streets Sydney. 

spiderman free games Partnering with UK digital out-of-home specialists, Grand Visual, and independent production company, The Woolshed, the innovative idea was born out of augmented reality technology, transforming a JCDecaux Citylights panel into the eye of an unexpected and intense storm. 

salada de fruta “Using augmented reality to pull a city street corner into the eye of a tornado, creates a level of engagement that static outdoor media can't match” says Ric Albert, Grand Visual’s Digital Director, “it becomes a talking point, and gives people a taste of the experience that Into the Storm brings to the cinema."

lottery master guide With outrageous effects – lighting striking buildings, cars crashing and a tornado whipping about the existing street scene – the campaign surprised passers-by and stopped them in their tracks. 

pedro aguirre cerda The campaign went live in Sydney on Tuesday 26 August. 

let it snow michael buble Check out the campaign and the reactions of the passers-by here:

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