FANTA’s Instagram-powered photo booth captures iconic orange taste

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space siege pc FANTA’s playful new Out-of-Home campaign has transformed a JCDecaux Innovate panel into an exciting media first – a unique Instagram-powered photo booth and instant selfie printer.

weather search yahoo The snappy concept – created in partnership between Coca-Cola South Pacific, JCDecaux, UM and Ogilvy & Mather is a media first in Australia and was launched as part of the #FantaTastesLike campaign.

tokyo local time The custom built panel features a backdrop of playful characters and a riot of orange colour inspired by the taste of FANTA’s iconic flavour. Passers-by are encouraged to snap a selfie against the regularly chanfast track pro ging bubbly backdrop using their smartphone – and to share their image on Instagram via #FantaTastesLike. By checking into the “Fanta Printergram”, participants instantly receive a high quality branded 6x4 print out of their selfie, direct from the panel. 

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insignia remote codes “It’s fantastic to work with partners who continually push the boundaries of the Out-of-Home format, said Essie Wake, Marketing Director – JCDecaux Australia. “FANTA’s campaign uses the latest in socially driven instant printing technology to deliver a two way conversation that is playful and rewarding. We are excited to be at the forefront of making this technology accessible to brands.’’ 

pittsburgh post gazette Danni Robinson, Innovate Operations Manager – JCDecaux Australia said: “Integrating printing technology into our Innovate panels is a first for JCDecaux and the Australian media landscape. We are truly excited to be partnering with Coca-Cola South Pacific to deliver this ground breaking campaign.”  

hotels in kyoto The FANTA Photo booth is live at the heart of Pitt Street Mall in Sydney from 24 – 30 March 2015.

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