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baker high school JCDecaux’s insights community The Pigeon Project was surveyed to identify high dwell time locations for Cadbury’s audience. Citylights were then used to effectively target the Gen Z audience at key moments across their day, utilising the brand-building power of the format in key locations such a CBDs, beaches and other relevant hotspots.

love story taylor swift piano StreetTalk was used to deliver proximity to point of purchase locations (using the power of geospatial planning tool ORBIT) and broaden reach with a complimentary geographical footprint and last window of opportunity messaging to Gen Zs.

drive thru movie The result of this was a dual purpose campaign that targeted the Cadbury audience at every touchpoint – where they bought their products and where they spent most of the time, to ensure cut-through.

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