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life and death tattoo Mercedes Benz's special build delights commuters in Melbourne

the cinnamon club
Mercedes Benz
Solution type: 
Special Build Panel
Category: 
Automobile
2018
Australia

till my heartaches end To bring to life their partnership with the National Gallery of Victoria Triennial and demonstrate the ongoing commitment Mercedes Benz has to the arts, JCDecaux worked with Foundation Media to create a special build panel in the heart of Melbourne. The special build panel showcases the artwork and iconic elements of the NGV, through the perspective of a Mercedes Benz. The windscreen wiper washes away the famous NGV waterfall fa├žade to give commuters a glimpse into the art gallery itself. In a media first, the innovative solution saw the windscreen elements and artwork presented within the panel not only showcasing their major partnership in an engaging way, but demonstrating the progressive nature of both entities.

merc panel
rumori fuori scena