chase continental credit card To promote Season Two of 13 Reasons Why, JCDecaux partnered with Netflix and 303MullenLowe to create an innovative and creative campaign for the much anticipated second series. In the thirteen days leading up to the release, interactive dispenser panels in highly pedestrian locations around Sydney and Melbourne enticed audiences to engage with the panel, which dispensed clues about the new season along with character polaroids. Over 22,000 polaroids were printed, with seven collectable versions. Each polaroid also included a hashtag on the back for fans to upload photos of their clues on social media, adding to the overall campaign via User Generated Content. 13 Reasons Why has an extremely large following and has already seen high engagement as Netflix has kept most information about the second season under wraps. This visually impactful special build was a great way to engage and tantalise with the show’s audience while enabling fans to walk away with a polaroid keepsake.