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david blaine heart ANZ offers commuters bus, train & tram timetable information spanning three cities

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ANZ
Solution type: 
Transit Data
Category: 
Banking
2018
Australia

ultimate psp tube ANZ and PHD partnered with JCDecaux to launch a unique campaign that harnesses the power of data across three cities incorporating actual tram, train and bus timetable information to align with the new ANZ App. When commuters were waiting at their bus, train or tram stop in Sydney, Brisbane and Melbourne, the accompanying JCDecaux digital panels pulled in accurate timetable information for specific stops that cleverly contextualises the benefits of being able to use the ANZ App to get on top of your money, wherever you are. JCDecaux incorporated accurate timetable information that worked seamlessly across its dynamic digital panel network in high pedestrian dwell time locations across three cities to engage commuters. The timetable information was retrieved for use from publically available government platforms. The campaign was live from 19-25 June 2018 in Sydney, Melbourne and Brisbane.

Transit data
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